The Ultimate Happy Hour at Gap Inc.
In 2009, Gap, Inc. launched “The Ultimate Happy Hour”—a program meant to engage employees, feature employee creativity, support the volunteer efforts of its employees, and provide resources for nonprofits. The project was simple: employees were encouraged to create videos showcasing their diverse volunteer experiences at nonprofits.
Gail Gerschon, Director of Employee Engagement at the Gap Foundation said, “Our goal was to engage our employees in a new and innovative way to inspire and encourage them to continue supporting the communities where we do business.”
Employee videos were posted online where the community-at-large was able to browse videos and then vote on its favorite ones. A number of the Gap Inc. employees volunteered at arts-related nonprofits and used the arts to empower communities. Forty-six videos were entered in the employee contest and Visitor’s to the contest site were able to vote on his/her favorite video. According to Gap Inc.'s contest site, "research suggests that volunteering not only makes you a happier person, but it also improves the community where we live and work." Gap Inc. took the benefits of volunteering a step further and made donations of between $1000 and $10,000 to the nonprofits of six videos selected as either winners or fan favorites.
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